Internship at British American Tobacco. Interesting experience gave me insight in FMCG sector and work in corporate environment. I managed my own initial project: Moving consumers down the CDF (Consumer Disposition Funnel) with purpose of switching to BAT brands. It has been challenging project, where I learned more than just using different marketing tools on stages of CDF. Consumer knowledge is in my opinion crucial for success. I would also like to thank management team for feedback which gave me good foundation for further self improvement.

Fast Moving Consumer Goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately. (Wikipedia)